Sliide Airtime expects to expand into South Africa, Ghana and Kenya later in the year, the firm announced as it entered Nigeria.
The smartphone lock screen app shows a user’s favourite news and gist and rewards them each month with free airtime. To use Sliide Airtime one has to download the app and register their information about their age and interests to receive personalised content when unlocking their phone.
The app will also be running ads from Twinpine, a mobile advertising network in Africa. Additional airtime can be earned by completing in-app offers and, for a limited time, users will be able to earn 100N for every friend they sign up.
Sliide Airtime’s founder and CEO Corbyn Munnik said: “Sliide Airtime is a new and innovative way of funding mobile Internet access in countries where data charges are high. In Nigeria it will help overcome the problem of expensive data and gives advertisers a smart new way of targeting and reaching consumers with customised content.”
Sliide Airtime also enables mobile operators to integrate the app within new devices and establish their own content streams, thus providing a new mobile advertising revenue stream.
Sliide Airtime is backed by UKTI (UK Trade and Investment) and Draper Dark Flow, a Silicon Valley based VC fund established by Tim Draper whose venture successes include Skype, Baidu, and Hotmail.