safaricom a supporter of inovation

Safaricom, a supporter of innovation
and entrepreneurship, took this
opportunity to showcase examples of
innovative partnerships between them
and start-ups Kenya.
Here is a run down of what they
showcased;
1.M-Ledger
Safaricom M-Ledger is a free Android
application that transforms your M-
PESA data into meaningful financial
information on your smartphone. As a
partnership between Dynamic Data
Systems and Safaricom Ltd, M-Ledger
works by scanning M-PESA texts on
your phone and creates reports out of
them. Currently, M-Ledger can
download up to 6 months of your M-
PESA transactions from the current
date and process them to produce
reports. In addition to this, it gives you
instant access to your account balance,
calculation of M-PESA transaction costs,
the amount you sent and received
over time, transactions per person,
total amount sent and received over
time, among others.
M-Ledger provides an easily accessible
and convenient accounting tool for
users, especially with the rapid growth
of M-PESA as a payment service. The
app will allow users to view and
manage all their past transactions on a
single view from their mobile phone.
2. iCow
Launched in 2010, iCow is a mobile
application that provides dairy farmers
with information and professional
advice on rearing of their cows using a
cow calendar. Created by Su Kahumbu
of Green Dreams Ltd, iCow partnered
with Safaricom in June 2013 in order to
access more farmers. According to
Safaricom CEO, Bob Collymore, iCow is
expected to bridge the gap existing
between farmers and agriculture
extension officers.
It is an SMS based application where a
farmer can either subscribe to products
where he the receives SMS prompts or
search the content of the iCow
platform using a simple USSD menu.
Since the partnership, iCow has grown
to accommodate more information for
farmers other than cattle rearing.
Through products such as Mashauri
Tips, farmers who have subscribed
receive 3 SMS’s a week on Mashauri
Cow, Mashauri Kienyeji, Mashauri
Broiler, Mashauri Layer and Mashauri
Mix. Other than this, farmers can
access the comprehensive database for
agricultural content on iCow platform
using a simple USSD menu on Smart
Farm Tips. No subscription is needed
for this and it has 24/7 access.
3. Magazine Reel
Created by a team of Egerton
University graduates, Magazine reel is a
Kenyan campus news site that
compiles news stories and notices from
university administration in campuses
and presents it in an easy-to-read
format that suits university
students. Magazine reel emerged as
the finalists in the 2014 Safaricom
Appwiz Challenge and aims to be the
trusted and reliable source of new and
information between the university
administrations and their
students. It also gives advice to
students in campus, offer
entertainment and also shines a
spotlight on students who have
excelled in various fields.
It is currently web based but with
plans of being available on Android and
Windows app stores. View site here
4. Eneza
Eneza is a mobile platform that unites
students, teachers and parents.
Using Eneza, students can access
quizzes, mini-lessons, access to
textbook material and ask teachers
questions, search Wikipedia via web,
mobile web or a USSD/SMS-based
system. It also displays reports to
teachers and parents on students
performance.
Having been ranked as among the top
10 innovative companies in Africa,
Eneza Education had over 350,000
unique student users by the end of
2014 and plans are underway to
introduce Eneza in Ghana and
Tanzania.
5. Guiderig
Guiderig is a geo-social integration app
that allows people to navigate the
environment by mapping out places
and events. Created by three JKUAT
students, James Muindi, Tracy Mwangi
and Timothy Wambua, Guiderig is an
app that allows you to map out
buildings or halls that, for example,
conferences are taking place. Born out
of the idea of enabling new students at
the campus find their way around,
Guiderig has evolved into a strong
marketing and communication solution
in the business world.
Guiderig were finalists in the 2014
Safaricom Appwiz Challenge in the
Smart Business and Cloud Solutions
category. Furthermore, they emerged
as winners of Vodafone Group’s
Appstar Challenge (Upcoming
Developer Category) in January 2015,
in Bangalore, India beating 1200 apps
from all over the world.

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